{"id":7166,"date":"2023-05-31T11:37:07","date_gmt":"2023-05-31T14:37:07","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=7166"},"modified":"2023-07-19T18:07:47","modified_gmt":"2023-07-19T21:07:47","slug":"como-aumentar-el-valor-del-ticket-promedio","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2023\/05\/31\/como-aumentar-el-valor-del-ticket-promedio\/","title":{"rendered":"\u00bfC\u00d3MO AUMENTAR EL VALOR DEL TICKET PROMEDIO?"},"content":{"rendered":"\n<p>Uno de los objetivos que nos proponemos con el Couponing es <strong>potenciar la inversi\u00f3n de cadenas, marcas y comercios de manera efectiva, precisa y medible<\/strong>.<\/p>\n\n\n\n<p>Un indicador concreto es generar actos de compra m\u00e1s grandes, tambi\u00e9n llamado \u201c<strong>aumento del ticket promedio<\/strong>\u201d.<\/p>\n\n\n\n<p>Es decir, se incentiva a que el cliente lleve m\u00e1s art\u00edculos o adquiera productos de mayor valor, gracias al est\u00edmulo de cupones con ofertas y descuentos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Un caso de \u00e9xito que compartimos es de <strong>Las Margaritas<\/strong>, una empresa con m\u00e1s de seis d\u00e9cadas dedicada a la venta de productos de belleza profesional.<\/p>\n\n\n\n<p>A lo largo de 2022, tuvimos una incidencia promedio en las ventas de 2,3% con un pico en septiembre de 3,9%<\/p>\n\n\n\n<p>En el \u00faltimo cuatrimestre del a\u00f1o logramos un promedio del 93% m\u00e1s alto en tickets con cup\u00f3n.<\/p>\n\n\n\n<p>El pico lo logramos en las promociones de primavera: de un ticket promedio sin cup\u00f3n de $4.942 a un ticket promedio con cup\u00f3n de $12.475 (primera semana de septiembre 2022 \/ 152% m\u00e1s alto).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-1024x1024.jpg\" alt=\"\" class=\"wp-image-7169\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/05\/54_Marketec_Las_Margaritas.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>M\u00e1s info sobre Las Margaritas<\/strong><\/p>\n\n\n\n<p>Las Margaritas es una empresa dedicada a la belleza profesional desde 1952. A partir del esp\u00edritu pionero de su fundador, y con una profunda pasi\u00f3n familiar, logr\u00f3 acercar productos y experiencias de belleza profesional a sus p\u00fablicos.<br><\/p>\n\n\n\n<p>Web: <a href=\"https:\/\/www.lasmargaritas.com.ar\/\">https:\/\/www.lasmargaritas.com.ar\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uno de los objetivos que nos proponemos con el Couponing es potenciar la inversi\u00f3n de cadenas, marcas y comercios de manera efectiva, precisa y medible&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":7168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7166"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=7166"}],"version-history":[{"count":1,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7166\/revisions"}],"predecessor-version":[{"id":7170,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7166\/revisions\/7170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/7168"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=7166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=7166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=7166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}