{"id":7150,"date":"2023-04-21T16:48:30","date_gmt":"2023-04-21T19:48:30","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=7150"},"modified":"2023-07-19T18:06:27","modified_gmt":"2023-07-19T21:06:27","slug":"account-based-marketing-generamos-acciones-ultratargetizadas","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2023\/04\/21\/account-based-marketing-generamos-acciones-ultratargetizadas\/","title":{"rendered":"Account-based marketing: generamos acciones ultratargetizadas"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">En #Marketec generamos acciones y estrategias de impacto #ultratargetizado. Ayudamos a nuestros clientes a que conozcan mejor a sus #shoppers y les puedan ofrecer beneficios a la medida de sus necesidades.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Uno de los conceptos de marketing asociado a la ultratargetizaci\u00f3n es el Account-Based Marketing&nbsp;(#ABM).<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Este \u201c#marketing basado en cuentas\u201d consiste en dise\u00f1ar estrategias enfocadas en un cliente espec\u00edfico. Se combinan contenidos, tecnolog\u00eda y acci\u00f3n comercial hacia clientes potenciales bien definidos y hacia clientes ya identificados que se desean fidelizar.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Al no ser masivo, no se insumen recursos de tiempo y publicidad en objetivos difusos o en ocasionales shoppers sin perspectiva de fidelizaci\u00f3n.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Esta estrategia es altamente efectiva en m\u00faltiples escenarios como segmentaciones por localizaci\u00f3n geogr\u00e1fica, para nichos y para empresas que comercializa productos de lujo.&nbsp;<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Adem\u00e1s, este abordaje permite una precisa evaluaci\u00f3n de inversi\u00f3n\/retorno.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Si est\u00e1s interesado en aplicar estrategias ultratargetizadas para aumentar tus #ventas, consulta con nosotros:<\/h4>\n\n\n\n<p>+ <a href=\"mailto:info@marketec.com.ar\" target=\"_blank\" rel=\"noreferrer noopener\">info@marketec.com.ar<\/a> (#Argentina)<\/p>\n\n\n\n<p>+ <a href=\"mailto:info@smark.com.mx\" target=\"_blank\" rel=\"noreferrer noopener\">info@smark.com.mx <\/a>(#M\u00e9xico)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-1024x1024.jpg\" alt=\"\" class=\"wp-image-7152\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/04\/057_Marketec_Account-based-MKT.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Contenidos, tecnolog\u00eda y acci\u00f3n comercial hacia clientes potenciales bien definidos y hacia clientes ya identificados que se desean fidelizar.<\/p>\n","protected":false},"author":3,"featured_media":7155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[256,69,96,255,197],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7150"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=7150"}],"version-history":[{"count":2,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7150\/revisions"}],"predecessor-version":[{"id":7153,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7150\/revisions\/7153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/7155"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=7150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=7150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=7150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}