{"id":7101,"date":"2023-02-15T16:12:58","date_gmt":"2023-02-15T19:12:58","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=7101"},"modified":"2023-03-16T19:15:41","modified_gmt":"2023-03-16T22:15:41","slug":"el-smart-couponing-en-la-planificacion-de-marketing","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2023\/02\/15\/el-smart-couponing-en-la-planificacion-de-marketing\/","title":{"rendered":"EL SMART COUPONING EN LA PLANIFICACI\u00d3N DE MARKETING"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]A lo largo del a\u00f1o nos encontramos con fechas conmemorativas que forman parte de los h\u00e1bitos de consumo de los shoppers.<\/p>\n<p>Algunas pueden ser universalmente compartidas como Navidad, D\u00eda de la Madre, D\u00eda del Padre, Black Friday, Cyber Monday&#8230;<\/p>\n<p>Otras son efem\u00e9rides nacionales o regionales, como lanzamientos de temporada oto\u00f1o\/invierno, fechas patrias&#8230; O, puntualmente, el aniversario de surgimiento de una cadena.<\/p>\n<p>En cualquier caso, la planificaci\u00f3n del calendario anual de marketing contribuye a alcanzar los objetivos comerciales de una marca, tienda o cadena.<\/p>\n<p>Nuestra plataforma de Smart Couponing es altamente efectiva para incentivar a los shoppers en fechas espec\u00edficas.<\/p>\n<p>A trav\u00e9s de acciones ultratargetizadas, podemos ofrecer promociones de acuerdo con los intereses y h\u00e1bitos de los clientes, incentivando el acto de compra y aumentando el ticket promedio.<\/p>\n<p>Contacta con nuestros ejecutivos para conocer c\u00f3mo podemos potenciar tu negocio. Escr\u00edbenos a <a href=\"mailto:info@marketec.com.ar\" target=\"_blank\" rel=\"noopener\">info@marketec.com.ar<\/a> (Argentina) o <a href=\"mailto:info@smark.com.mx\" target=\"_blank\" rel=\"noopener\">info@smark.com.mx<\/a> (M\u00e9xico).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7106\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-300x300.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2023\/02\/50_Marketec_Calendario.jpg 1200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/marketec\/\">#Marketec<\/a>\u00a0<a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/marketing\/\">#Marketing<\/a>\u00a0<a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/smartcouponing\/\">#SmartCouponing<\/a>\u00a0<a class=\"x1i10hfl xjbqb8w x6umtig x1b1mbwd xaqea5y xav7gou x9f619 x1ypdohk xt0psk2 xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r xexx8yu x4uap5 x18d9i69 xkhd6sd x16tdsg8 x1hl2dhg xggy1nq x1a2a7pz _aa9_ _a6hd\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.instagram.com\/explore\/tags\/calendario\/\">#Calendario<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Los cupones inteligentes son una herramienta eficaz para estimular las ventas en fechas destacadas.<\/p>\n","protected":false},"author":2,"featured_media":7105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7101"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=7101"}],"version-history":[{"count":3,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7101\/revisions"}],"predecessor-version":[{"id":7120,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7101\/revisions\/7120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/7105"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=7101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=7101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=7101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}