{"id":7009,"date":"2022-05-20T14:30:18","date_gmt":"2022-05-20T17:30:18","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=7009"},"modified":"2023-03-27T17:34:20","modified_gmt":"2023-03-27T20:34:20","slug":"un-nuevo-servicio-un-cliente-agradecido","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2022\/05\/20\/un-nuevo-servicio-un-cliente-agradecido\/","title":{"rendered":"UN NUEVO SERVICIO, UN CLIENTE AGRADECIDO"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"5p96m-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5p96m-0-0\"><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"f20j0-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"f20j0-0-0\"><span data-offset-key=\"f20j0-0-0\">En el proceso de producci\u00f3n, log\u00edstica y comercializaci\u00f3n pueden surgir inconvenientes que afecten la calidad de un producto o la satisfacci\u00f3n del shopper: un paquete mal cerrado, una unidad faltante, un envase golpeado\u2026 <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"vp0r-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"vp0r-0-0\"><span data-offset-key=\"vp0r-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"a84aa-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"a84aa-0-0\"><span data-offset-key=\"a84aa-0-0\">Importantes marcas llevan adelante, dentro de sus pol\u00edticas de <strong>atenci\u00f3n al cliente<\/strong>, acciones como la <strong>reposici\u00f3n de productos<\/strong> que puedan presentar alguna insatisfacci\u00f3n en sus compradores. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"133rk-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"133rk-0-0\"><span data-offset-key=\"133rk-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"ed1f0-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"ed1f0-0-0\"><span data-offset-key=\"ed1f0-0-0\">Para ello, una pr\u00e1ctica habitual es tomar los datos de la incidencia, analizarla internamente y, tiempo despu\u00e9s, enviar una reposici\u00f3n a un domicilio declarado por el comprador. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"b4gsg-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"b4gsg-0-0\"><span data-offset-key=\"b4gsg-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"c1gmp-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"c1gmp-0-0\"><span data-offset-key=\"c1gmp-0-0\">Para apoyar a nuestros clientes y optimizar sus procesos, en Marketec implementamos una soluci\u00f3n innovadora: un <strong>M\u00d3DULO DE DEVOLUCIONES BASADO EN LA PLATAFORMA DE SMART COUPONING<\/strong>.<\/span><\/div>\n<div data-offset-key=\"c1gmp-0-0\"><\/div>\n<\/div>\n<div data-offset-key=\"c1gmp-0-0\"><\/div>\n<h3 data-offset-key=\"c1gmp-0-0\"><\/h3>\n<h3 data-offset-key=\"c1gmp-0-0\"><em><strong>\u00bfC\u00f3mo funciona?<\/strong><\/em><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"1omc-0-0\"><\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"877ki-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"877ki-0-0\"><span data-offset-key=\"877ki-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"8orft-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8orft-0-0\"><span data-offset-key=\"8orft-0-0\">Frente al reporte de problemas con un producto, el shopper completa una solicitud online, o se contacta con el call center de la marca. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"3lf3p-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"3lf3p-0-0\"><span data-offset-key=\"3lf3p-0-0\">Como resultado recibe un cup\u00f3n que lo habilita a retirar el producto en una tienda o supermercado. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"8n4v7-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8n4v7-0-0\"><span data-offset-key=\"8n4v7-0-0\">El cup\u00f3n lo recibe en su correo electr\u00f3nico, no hace falta imprimirlo. Y tiene un plazo determinado para redimirlo. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"ee4gn-0-0\">\n<div data-offset-key=\"ee4gn-0-0\"><\/div>\n<div class=\"_1mf _1mj\" data-offset-key=\"ee4gn-0-0\">\n<h3 data-offset-key=\"c1gmp-0-0\"><\/h3>\n<h3 data-offset-key=\"c1gmp-0-0\"><em><strong>\u00bfCu\u00e1les son los beneficios?<\/strong><\/em><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"1omc-0-0\"><\/div>\n<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"3h0g-0-0\"><\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"6gbat-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6gbat-0-0\"><span data-offset-key=\"6gbat-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"9ci5t-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9ci5t-0-0\"><span data-offset-key=\"9ci5t-0-0\">&#x2705; El cliente recibe una respuesta inmediata. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"b7mko-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"b7mko-0-0\"><span data-offset-key=\"b7mko-0-0\">&#x2705; Puede redimir el cup\u00f3n cuando lo considere oportuno, sin tener que esperar un env\u00edo postal en un d\u00eda y horario determinado. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"8q827-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"8q827-0-0\"><span data-offset-key=\"8q827-0-0\">&#x2705; La marca optimiza los tiempos de respuesta y reduce los costos asociados al armado de paquetes, env\u00edos postales y, en muchos caso, cadena de fr\u00edo. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"5hciq-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5hciq-0-0\"><span data-offset-key=\"5hciq-0-0\">&#x2705; La tienda o supermercado recibe la visita del shopper quien podr\u00e1 realizar otras compras en el lugar, con lo cual genera nuevas ventas a clientes satisfechos. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"c0vc6-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"c0vc6-0-0\"><span data-offset-key=\"c0vc6-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"bk1eq-0-0\">\n<h3 class=\"_1mf _1mj\" data-offset-key=\"bk1eq-0-0\"><span data-offset-key=\"bk1eq-0-0\">\u2192 Si est\u00e1s interesado en conocer m\u00e1s sobre esta soluci\u00f3n, escr\u00edbenos por MD aqu\u00ed, a <a href=\"mailto:info@marketec.com.ar\" target=\"_blank\" rel=\"noopener\">info@marketec.com.ar<\/a> (Argentina&nbsp; ) o <a href=\"mailto:info@smark.com.mx\" target=\"_blank\" rel=\"noopener\">info@smark.com.mx<\/a> (M\u00e9xico ). <\/span><\/h3>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"9djiq-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"9djiq-0-0\"><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"2jj17-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"2jj17-0-0\"><span data-offset-key=\"2jj17-0-0\">&nbsp;<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"f0eai\" data-offset-key=\"6fifh-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6fifh-0-0\"><\/div>\n<\/div>\n<div data-offset-key=\"6fifh-0-0\"><\/div>\n<div data-offset-key=\"6fifh-0-0\"><img decoding=\"async\" class=\"aligncenter wp-image-7019\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-300x300.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2022\/05\/FB_deBlog1200x1200px_Nota1_may22.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div data-offset-key=\"6fifh-0-0\"><\/div>\n<div data-offset-key=\"6fifh-0-0\"><\/div>\n<div style=\"text-align: center;\" data-offset-key=\"6fifh-0-0\"><span class=\"diy96o5h\"><span data-offset-key=\"6fifh-0-0\">#Marketec<\/span><\/span> <span class=\"diy96o5h\"><span data-offset-key=\"6fifh-2-0\">#Marketing<\/span><\/span> <span class=\"diy96o5h\"><span data-offset-key=\"6fifh-4-0\">#SmartCouponing<\/span><\/span> <span class=\"diy96o5h\"><span data-offset-key=\"6fifh-6-0\">#Clientes<\/span><\/span> <span class=\"diy96o5h\"><span data-offset-key=\"6fifh-8-0\">#NuevosServicios<\/span><\/span> <span class=\"diy96o5h\"><span data-offset-key=\"6fifh-10-0\">#M\u00f3duloDeDevoluciones<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el proceso de producci\u00f3n, log\u00edstica y comercializaci\u00f3n pueden surgir inconvenientes que afecten la calidad de un producto o la satisfacci\u00f3n del shopper: un paquete&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[210,69,96],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7009"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=7009"}],"version-history":[{"count":7,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7009\/revisions"}],"predecessor-version":[{"id":7143,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/7009\/revisions\/7143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/7012"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=7009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=7009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=7009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}