{"id":6754,"date":"2020-10-16T10:00:27","date_gmt":"2020-10-16T13:00:27","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=6754"},"modified":"2023-04-10T21:28:33","modified_gmt":"2023-04-11T00:28:33","slug":"big-data-tomar-decisiones-sobre-el-analisis-de-datos","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2020\/10\/16\/big-data-tomar-decisiones-sobre-el-analisis-de-datos\/","title":{"rendered":"Big Data: tomar decisiones sobre el an\u00e1lisis de datos"},"content":{"rendered":"<p>La tecnolog\u00eda aporta, entre tantas ventajas comparativas, informaci\u00f3n sobre h\u00e1bitos, transacciones, tendencias, usos de dispositivos, aplicaciones, herramientas&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Uno de los progresos m\u00e1s significativos de los \u00faltimos a\u00f1os es la velocidad en la gesti\u00f3n de esos datos y la disminuci\u00f3n de los costos para realizar esas operaciones.<\/p>\n<p>&nbsp;<\/p>\n<p>Surge as\u00ed el concepto de Big Data o datos a gran escala, tambi\u00e9n denominado &#8220;inteligencia de datos&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p>El Smart Couponing es precisamente \u201cinteligente\u201d porque implica la compleja interpretaci\u00f3n de grandes cantidades de informaci\u00f3n. Se analizan patrones de conducta de los shoppers y se les brindan promociones asociadas a sus h\u00e1bitos.<\/p>\n<p>&nbsp;<\/p>\n<p>Por eso, en Marketec la tecnolog\u00eda es una herramienta clave en nuestro trabajo: permite tomar decisiones basadas en el an\u00e1lisis de datos, no en la mera intuici\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>Escr\u00edbenos para conocer m\u00e1s y para que podamos asesorarte en la implementaci\u00f3n de Smart Couponing: <a href=\"mailto:info@marketec.com.ar\" target=\"_blank\" rel=\"noopener noreferrer\">info@marketec.com.ar<\/a> (Argentina) \/ <a href=\"mailto:info@smark.com.mx\" target=\"_blank\" rel=\"noopener noreferrer\">info@smark.com.mx<\/a> (M\u00e9xico)<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6755 size-full\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20.jpg 1200w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec_1200x1200px_Nota2_oct20-800x800.jpg 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>#Marketec #Marketing #SmartCouponing #BigData #Tecnolog\u00eda #Transformaci\u00f3nTecnol\u00f3gica #DataGovernance<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda aporta, entre tantas ventajas comparativas, informaci\u00f3n sobre h\u00e1bitos, transacciones, tendencias, usos de dispositivos, aplicaciones, herramientas&#8230; &nbsp; Uno de los progresos m\u00e1s significativos de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6754"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=6754"}],"version-history":[{"count":2,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6754\/revisions"}],"predecessor-version":[{"id":6759,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6754\/revisions\/6759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/6757"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=6754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=6754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=6754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}