{"id":6747,"date":"2020-10-09T10:00:33","date_gmt":"2020-10-09T13:00:33","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=6747"},"modified":"2023-04-10T21:28:33","modified_gmt":"2023-04-11T00:28:33","slug":"los-shoppers-agradecen-que-la-publicidad-que-reciben-sea-relevante","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2020\/10\/09\/los-shoppers-agradecen-que-la-publicidad-que-reciben-sea-relevante\/","title":{"rendered":"Los shoppers agradecen que la publicidad que reciben sea \u201crelevante\u201d"},"content":{"rendered":"<p>\u201cPromoci\u00f3n&#8221; es uno de los cuatro elementos cl\u00e1sicos con los que Jerome McCarthy defini\u00f3 el concepto de marketing en 1960. \u00a0La publicidad resulta una herramienta vital para dar a conocer un producto o servicio.<\/p>\n<p>&nbsp;<\/p>\n<p>En un mundo sobreexpuesto a la publicidad masiva, los shoppers agradecen recibir est\u00edmulos que sean \u201crelevantes\u201d, es decir, que respondan a sus intereses y necesidades.<\/p>\n<p>&nbsp;<\/p>\n<p>El Smart Couponing es un recurso espec\u00edfico del marketing para targetizar las audiencias y llegar a los shoppers con un mensaje relevante, personalizado.<\/p>\n<p>&nbsp;<\/p>\n<p>Marketec brinda las herramientas para que, a trav\u00e9s del an\u00e1lisis del comportamiento del cliente -el track record de operaciones-, las cadenas puedan ofrecer las promociones y los descuentos acordes a los intereses o h\u00e1bitos de sus clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>Escr\u00edbenos para conocer m\u00e1s y para que podamos asesorarte en la implementaci\u00f3n de Smart Couponing: <a href=\"mailto:info@marketec.com.ar\" target=\"_blank\" rel=\"noopener noreferrer\">info@marketec.com.ar<\/a> (Argentina) \/ <a href=\"mailto:info@smark.com.mx\" target=\"_blank\" rel=\"noopener noreferrer\">info@smark.com.mx<\/a> (M\u00e9xico)<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6750 size-large\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/10\/Marketec-Blog-Nota1-imagen-oct20.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPromoci\u00f3n&#8221; es uno de los cuatro elementos cl\u00e1sicos con los que Jerome McCarthy defini\u00f3 el concepto de marketing en 1960. \u00a0La publicidad resulta una herramienta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6747"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=6747"}],"version-history":[{"count":3,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6747\/revisions"}],"predecessor-version":[{"id":6753,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6747\/revisions\/6753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=6747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=6747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=6747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}