{"id":6724,"date":"2020-08-24T10:14:58","date_gmt":"2020-08-24T13:14:58","guid":{"rendered":"https:\/\/www.marketec.com.ar\/?p=6724"},"modified":"2023-04-10T21:28:33","modified_gmt":"2023-04-11T00:28:33","slug":"como-evoluciono-el-cupon-del-papel-al-formato-digital","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2020\/08\/24\/como-evoluciono-el-cupon-del-papel-al-formato-digital\/","title":{"rendered":"\u00bfC\u00f3mo evolucion\u00f3 el \u201ccup\u00f3n\u201d del papel al formato digital?"},"content":{"rendered":"<p>Originalmente, un cup\u00f3n de descuento o promocional se brindaba en <strong>soporte f\u00edsico<\/strong>, una impresi\u00f3n en papel, al momento de realizar una compra.<\/p>\n<p>&nbsp;<\/p>\n<p>Hoy, el Smart Couponing no solo agrega el valor de la \u201c<strong>inteligencia<\/strong>\u201d -el an\u00e1lisis estrat\u00e9gico de datos de consumo para fidelizar el cliente y agrandar el acto de compra- sino tambi\u00e9n la <strong>evoluci\u00f3n al formato digital<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>A trav\u00e9s de la <strong>experiencia omnicanal<\/strong> del cliente, importantes cadenas de retail vinculan sus programas de fidelizaci\u00f3n con los cupones inteligentes, por lo cual \u00e9stos quedan asociados a la tarjeta de fidelidad del shopper.<\/p>\n<p>&nbsp;<\/p>\n<p>As\u00ed, el consumidor puede visualizar sus cupones en la web o en su celular, y redimirlos en caja -con la sola menci\u00f3n de su DNI o su n\u00famero de tel\u00e9fono celular como identificador-, o en el carrito de compra online, al ingresar con su usuario y contrase\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<p>Escr\u00edbenos para conocer m\u00e1s y que podamos asesorarte: info@marketec.com.ar (Argentina) \/<br \/>\ninfo@smark.com.mx (M\u00e9xico)<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6726 size-large\" src=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-1024x1024.png\" alt=\"Marketec Smart Couponing\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-1024x1024.png 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-300x300.png 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-150x150.png 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-768x768.png 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-100x100.png 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-140x140.png 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-500x500.png 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-350x350.png 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-1000x1000.png 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20-800x800.png 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/08\/Marketec_Blog1200x1200px_Nota1_ago20.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Originalmente, un cup\u00f3n de descuento o promocional se brindaba en soporte f\u00edsico, una impresi\u00f3n en papel, al momento de realizar una compra. &nbsp; Hoy, el&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[208,71,209,69,66],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6724"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=6724"}],"version-history":[{"count":2,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6724\/revisions"}],"predecessor-version":[{"id":6728,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6724\/revisions\/6728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/6726"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=6724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=6724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=6724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}