{"id":6696,"date":"2020-07-08T11:25:26","date_gmt":"2020-07-08T14:25:26","guid":{"rendered":"http:\/\/167.172.123.0\/?p=6696"},"modified":"2023-04-10T21:28:33","modified_gmt":"2023-04-11T00:28:33","slug":"el-futuro-del-retail-tras-el-covid-19","status":"publish","type":"post","link":"https:\/\/www.marketec.com.mx\/index.php\/2020\/07\/08\/el-futuro-del-retail-tras-el-covid-19\/","title":{"rendered":"El futuro del retail tras el COVID-19"},"content":{"rendered":"<p><strong>Por Gonzalo Bejar \/ CIO Marketec<\/strong><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/167.172.123.0\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" class=\"alignnone size-medium wp-image-6697\" srcset=\"https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-300x300.jpg 300w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-150x150.jpg 150w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-768x768.jpg 768w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-1024x1024.jpg 1024w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-100x100.jpg 100w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-140x140.jpg 140w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-500x500.jpg 500w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-350x350.jpg 350w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-1000x1000.jpg 1000w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar-800x800.jpg 800w, https:\/\/www.marketec.com.ar\/wp-content\/uploads\/2020\/07\/Posteo_6_junio_Marketec_Gonzalo_Bejar.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>La pandemia originada por el Covid-19 que estamos atravesando produjo una retracci\u00f3n del consumo en algunos canales, pero acrecent\u00f3 el protagonismo del comercio electr\u00f3nico.<\/p>\n<p>En Marketec, con nuestra plataforma de <strong>Smart Couponing<\/strong>, contribuimos a impulsar el comercio electr\u00f3nico de los retailers que conf\u00edan en nosotros.<\/p>\n<p>Acompa\u00f1amos los cambios de h\u00e1bitos de consumo de los shoppers con una tecnolog\u00eda eficaz que permite la segmentaci\u00f3n inteligente y la realizaci\u00f3n de campa\u00f1as, promociones y descuentos, para fomentar el consumo.<\/p>\n<p>En las acciones de \u201c<strong>din\u00e1mica de segmentada<\/strong>\u201d llevadas a cabo por Marketec, para potenciar las ventas online durante la cuarentena:<\/p>\n<p>+ Se trabaja sobre la secuencialidad de la compra.<br \/>\n+ Se potencia la frecuencia y la relevancia del descuento.<br \/>\n+ Se promueve la fidelizaci\u00f3n del cliente en la misma cadena.<\/p>\n<p>En s\u00edntesis, <strong>DIN\u00c1MICA SEGMENTADA = Secuencialidad + Frecuencia + Fidelizaci\u00f3n<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Gonzalo Bejar, C.I.O. Marketec<\/p>\n","protected":false},"author":2,"featured_media":6697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[184,198,199,69,76,66,197],"_links":{"self":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6696"}],"collection":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=6696"}],"version-history":[{"count":5,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6696\/revisions"}],"predecessor-version":[{"id":6704,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/6696\/revisions\/6704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media\/6697"}],"wp:attachment":[{"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=6696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=6696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketec.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=6696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}